Foodservice Management Consulting & Design Market
Research
The key to a successful dining
program is understanding your customers’
eating habits and preferences and then using this
feedback to create venues, menu selections and
services that meet and/or exceed their needs.
But many organizations don’t have the time
or resources to conduct in-depth foodservice market
research on a regular basis.
Our team can help you gain
a more thorough understanding for your customers’
current eating and dining habits through a variety
of proven foodservice market research tools. We
are disciplined, attentive and deliberate regarding
the collection of qualitative and quantitative
market research data and we use this data to provide
you and your organization with an in-depth market
analysis as well as to identify new opportunities
to increase meal plan participation, customer
satisfaction and revenues.
We are aware that every college
and university campus is culturally diverse and
unique and that what works on one campus may not
on another. Our zero-based approach assures independent
observations, findings, and recommendations that
are in your best interest.
Porter Khouw Consulting offers the following
foodservice market research services:
- Focus groups
- Personal Interviews
- Intercept Interviews
- Web-based Surveys
- Market Analysis
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- Competitive Analysis
- Meal Plan Analysis
- Branding Analysis
- Benchmarking
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