George Mason University

PKC was engaged by George Mason University to assist in an incumbent-only request for proposal (RFP) process. Prior to this engagement, PKC had completed two comprehensive and extensive studies with the University to determine the future of residential and retail dining on campus. Due to the extensive changes in buildings on campus as well as population increases and new social engagement goals of the campus, it was determined that a comprehensive dining operations plan should be developed by PKC and Mason for the incumbent to bid on. The RFP was sent to the incumbent and included all requirements (e.g. concepts, hours of operation, minimum menu profiles, financial reporting tools, etc.) along with the new proposed contract. The University, PKC and the incumbent met following the document’s release to discuss the goals of the process and expectations for the proposal. All incumbent questions were collected and responded to in writing following the meeting.

After receipt of the proposal, an extensive evaluation was facilitated by PKC to determine the strengths and weaknesses of the proposal, overall compliance with specifications outlined in the RFP and financial projection details. The incumbent then presented their proposal in person to the selection committee. Though the proposal and presentation were excellent overall, the selection committee ultimately decided that it would better serve the University to wait until the following year to do a full competitive rebid using PKC to facilitate this process.

Through the competitive bidding process, PKC helped George Mason University secure a new foodservice management agreement that established a brand new 24/7 Anytime Dining/Learning program which has transformed the social landscape of the campus. The success of this program has resulted in unprecedented utilization of the 24/7 Anytime Dining facilities throughout the day and overnight. George Mason has also experienced a significant increase in the number of voluntary meal plans (1,600 to date) sold to off-campus residents and commuter students and at least 30% of students required to purchase a meal plan are voluntarily buying a premium (higher cost) meal plan that offers additional benefits.

“I have worked with David Porter on various projects over the last 20 years on different campuses including Mason and I have been very happy with the work that he and his staff have provided,” says Kraner. “At Mason, PKC’s work has included a campus-wide dining service master plan, development of a Dining Services PRF and assistance with writing, administering and negotiating the final contract with our foodservice provider.